We took our first neighbourhood field-trip last weekend. Destination: Wellington – to attend the Go Green Expo at the TSB Bank Arena.
A number of reputable organisations had a presence at the Expo, but, by and large, it was trade-focussed. All manner of vendors were touting their wares knowing (as outlined in the vendor invitations) that 88% of kiwi consumers have chosen to buy from environmentally and socially responsible businesses and 59% say green factors have influenced their choice of brand or provider at the supermarket shelf.
While it’s useful to be aware of more sustainable, ethical, and low-impact options, I don’t believe it’s possible to buy your way to being green. (Assuming being ‘green’ has something to do with sustainable living.)
I don’t want to take anything away from businesses with a genuine desire to do improve our society and lessen their environmental impact – we need many more to step up!
However, by taking advantage of consumptive tendencies, we fuel the fire that’s jeopardising the environment we know, love, and depend on. A wobble-board made of pine from sustainably managed forests does nothing to lower your ecological footprint if you didn’t need – or hadn’t planned on purchasing – a wobble-board in the first place.
I regret that, due to time constraints, I wasn’t able to listen to any of the speakers. Had I done so, this blog post may have been more optimistic! I did manage to chat with Emma Heke about her film: ‘Our Green Roadie’.
Transition Towns Ōtaki is screening the film at La Casa Romana (an inspirational Kāpiti business that features in the film) on October 30 at 6:00pm. Waimeha Lagoon is looking forward to attending in what will be our second neighbourhood field-trip.